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Last updated: July 2026
PILLAR B — AI & AUTOMATION

GEO: get your business cited by AI.

Generative Engine Optimization (GEO) is the practice of structuring your website and content so that AI systems — ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude — find your business, understand it, and cite or recommend it in their answers. NexusWave provides GEO audits and ongoing optimization for businesses worldwide, built on the same techniques this website itself uses to appear in AI answers.

WHY IT MATTERS NOW
Search is changing shape.
−25%Gartner projects organic search traffic to commercial websites will decline 25% by 2026 as buyers shift discovery to AI assistants.
2–7When an AI answers "what's the best [your category] near me," it names two to seven sources — not ten blue links.
30–115%Higher visibility in AI-generated answers for GEO-optimized content — joint research from Princeton, Georgia Tech, and IIT Delhi.
Ranking on Google is no longer the same thing as being visible: a business can hold page one and still be invisible to every AI assistant its buyers use.
We practice what we sell — this website is built to GEO standards, and you can test it: ask your favorite AI assistant about digital agencies that do GEO.
WHO IT'S FOR

Who this is for.

01
Businesses whose buyers research with ChatGPT, Perplexity, or Google's AI results before ever visiting a website.
02
Brands ranking well in classic search but absent from AI answers — visibility they've already earned that isn't carrying over.
03
Local and professional services whose category is exactly the kind of "who should I hire?" question people now ask AI.
04
Companies investing in content that AI engines can't parse, extract, or attribute.
WHAT'S INCLUDED

Deliverables, not vibes.

Two ways in: a fixed-price audit, or the retainer that executes what it finds — item by item, reported monthly.

Start with an auditExecute month by month
GEO Readiness Audit$499 fixed
A fixed-price written report: where AI assistants mention you today, what blocks you, and a prioritized fix list.
AI-crawler access check — robots.txt, CDN/Cloudflare bot blocking, server-rendered content
Content-structure scoring against citation research — definition-first passages, answer-first sections, FAQ coverage
Structured-data (schema) inventory
Entity-clarity review
Freshness-signal audit
Competitor AI-visibility snapshot
Prioritized fix list you can execute with any team — including ours
GEO Retainerfrom $900/mo
Executes the audit fix list month by month — cancel anytime with one month's notice.
Implementation of the audit fix list
Ongoing content optimization and FAQ development
Schema deployment and maintenance
llms.txt and AI-crawler configuration
Third-party citation and brand-mention building
Monthly AI-visibility reporting across ChatGPT, Perplexity, Gemini, and AI Overviews
Quarterly freshness cycles on your money pages
OUR APPROACH — A SYSTEMS PROBLEM

Machine-readable. Citable. Corroborated. Measured.

We're engineers, so we treat GEO as a systems problem, not a content-tips listicle. First we make your site machine-readable: server-rendered content, correct crawler access (including CDN-level AI-bot settings most agencies never check), stacked structured data. Then we make it citable: definition-first passages, question-phrased structure, statistics with named sources, comparison tables, visible freshness signals. Then we make your brand corroborated: consistent entity data and third-party mentions across the sources AI engines trust. And because AI engines change monthly, we measure — actual citation checks across the major assistants, reported monthly.

SAMPLE — MONTHLY VISIBILITY LOG
ChatGPT
Perplexity
Gemini
"best web agency Vancouver"
cited ✓
cited ✓
"GEO agency for SaaS"
cited ✓
cited ✓
"who does llms.txt setup"
cited ✓
cited ✓
cited ✓
illustrative sample data
PRICING — PUBLISHED OPENLY

Fixed audit. Honest retainer.

GEO Readiness Audit
$499one-time, fixed
Delivered as a written report + a walkthrough call
Prioritized fix list you can execute with any team — including ours
Free instant version in the GEO Readiness Checker tool
Get your audit
RECOMMENDED
GEO Retainer
from $900/month
Month-to-month — cancel anytime with one month's notice
Bundles with any SEO tier
Executes the audit fix list, reported monthly
Get an exact quote
How our pricing works
The figure above is a published starting point — not a number you unlock on a sales call. Share your scope and you'll get an itemized written proposal within one business day. Project work is priced up front; monthly plans are month-to-month, cancel with one month's notice.
SEO vs AEO vs GEO

Three acronyms, one decision.

SEO
AEO
GEO — what we do
Goal
Rank in search results
AEOWin featured snippets & direct answers
GEO — what we doBe cited in AI-generated answers
Where you appear
Google/Bing result pages
AEOAnswer boxes, voice assistants
GEO — what we doChatGPT, Perplexity, Gemini, AI Overviews
Core levers
Keywords, backlinks, technical health
AEOQ&A formatting, concise answers
GEO — what we doEntity clarity, extractable passages, schema, third-party corroboration
Success metric
Rankings & organic traffic
AEOSnippet share
GEO — what we doCitation & mention rate in AI answers
Do you still need it?
Yes — the foundation
AEOYes — folded into GEO practice
GEO — what we doYes — the growth channel
SEO
Goal
Rank in search results
Where you appear
Google/Bing result pages
Core levers
Keywords, backlinks, technical health
Success metric
Rankings & organic traffic
Do you still need it?
Yes — the foundation
AEO
Goal
Win featured snippets & direct answers
Where you appear
Answer boxes, voice assistants
Core levers
Q&A formatting, concise answers
Success metric
Snippet share
Do you still need it?
Yes — folded into GEO practice
GEO — what we do
Goal
Be cited in AI-generated answers
Where you appear
ChatGPT, Perplexity, Gemini, AI Overviews
Core levers
Entity clarity, extractable passages, schema, third-party corroboration
Success metric
Citation & mention rate in AI answers
Do you still need it?
Yes — the growth channel

GEO doesn't replace SEO — it extends it. Pages that rank are more likely to be cited, and AI citations drive branded searches that strengthen rankings. We run them as one program.

PROOF — TAG-FILTERED REVIEWS

Search work clients verified.

All reviews
★★★★★Clutch · verified · SEO + web
"They have a good grasp of the big picture and are quite ambitious about the company's future growth."
Dr. Neda Khodaparast, CEO · The Green Room Psychological Services · San Diego
10+ organic leads in <1 month · #1 on target local keywords
★★★★★Clutch · verified · SEO + web
"They seamlessly integrate creativity with strategic thinking."
Director & Executive Manager · event planning company · Vancouver
+35% organic search traffic · +30% leads in 3 months

Real questions clients ask.

01What is Generative Engine Optimization (GEO)?

GEO is the practice of structuring website content and brand signals so AI systems like ChatGPT, Perplexity, and Gemini cite or recommend your business in their answers. It extends SEO into AI-powered search.

02How is GEO different from SEO?

SEO targets rankings in search results; GEO targets citations inside AI-generated answers. They share foundations — quality content and authority — but GEO relies more on extractable passage structure, structured data, entity clarity, and third-party corroboration.

03Does GEO replace SEO?

No. They reinforce each other: pages that rank are cited more, and AI citations create branded demand that improves rankings. NexusWave runs GEO and SEO as one program.

04How long until results?

Structural fixes (crawler access, schema, content structure) can surface in AI answers within weeks because AI engines favor fresh sources; authority-driven citations build over months. The monthly visibility report shows movement either way.

05How do you measure GEO success?

By citation and mention rate: how often your brand appears in AI answers to the questions your buyers actually ask, tracked monthly across ChatGPT, Perplexity, Gemini, and Google AI Overviews — alongside AI-referral traffic in your analytics.

06Which AI platforms do you optimize for?

All the major answer engines: ChatGPT, Perplexity, Google Gemini and AI Overviews, Microsoft Copilot, and Claude. Each has different citation behavior, which is why we monitor them separately.

07Can you audit my site before I commit to anything?

Yes — that's exactly what the $499 GEO Readiness Audit is. You get a prioritized fix list you can execute with any team. A free instant version is available in our GEO Readiness Checker tool.

08What can an AI agent actually do for my business?

A well-built agent answers customer questions from your real content, qualifies and routes leads, books appointments, updates your CRM, and hands off to a human with full context when needed — 24/7, in multiple languages.

09What is AI & Automation at NexusWave?

It is our core pillar — AI agents and workflow automation that remove manual, repetitive work from your business. We use it internally first, then bring what works to clients.

10Do I need my own AI subscriptions or API keys?

We build on your accounts wherever possible, so you own the keys, the data, and the running costs. We'll recommend the right models for your use case and budget.

11What is GEO, and why do you put it at your core?

Generative Engine Optimization (GEO) structures your content and brand signals so AI search engines — ChatGPT, Perplexity, Google’s AI answers — cite you when they respond. We put it at the centre of our AI pillar; it starts with a fixed-price audit from $499, with an optional retainer from $900/mo.

12How is this different from tools like generic chatbot builders?

Builders give you a widget; we build a system — trained on your content, connected to your tools, able to take actions, monitored in production, and owned by you rather than rented per message.

13Do we still need SEO if we invest in GEO?

Yes — they are complementary. SEO earns ranked links on a results page; GEO earns citations inside the AI-generated answer itself. We do both, but GEO is where discovery is heading, and it is our spearhead.

14What does a typical first project look like?

Most clients start with one high-friction workflow — a support agent, a lead-intake automation, or a document pipeline — scoped to a measurable outcome, delivered in weeks, then expanded once it proves itself.

15Can you automate our internal workflows?

Yes. AI automation projects start from $1,500, with an optional retainer from $500/mo, and connect the tools and data you already use so repetitive tasks run themselves.

16Is my data safe?

Yes — we design for data ownership: your accounts, your keys, minimal data sent to models, and clear documentation of exactly what flows where. We're happy to work within your privacy and compliance requirements.

17Do you build AI agents or chatbots?

Yes. We build task-specific agents integrated with your systems and data — support, sales, or internal ops — rather than a generic bot bolted on to your site.

18Can you automate workflows across the tools we already use?

Almost certainly. CRMs, calendars, helpdesks, spreadsheets, email platforms, and anything with an API — connecting existing tools is the core of the work.

19Will AI-assisted content still sound like our brand?

Yes. Everything is human-reviewed and tuned to your brand voice before it ships — AI speeds the work up, it does not replace the editorial judgement.

20Is our data safe with AI integrations?

We scope AI data access tightly, keep Canadian client data in a Canadian region, and never use your data to train third-party models without your explicit consent.

GET STARTED
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