Decisions deserve better than guesswork.
Analytics & Data at NexusWave means measurement you can trust: analytics properly installed and configured, conversion tracking verified end to end, and dashboards that answer the questions you actually ask — what’s working, what’s not, and where the next dollar should go. Most businesses don’t have an analytics tool problem; they have a “nobody set it up properly and now nobody trusts it” problem.
Who this is for.
Measurement you can trust.
Two ways in: setup that repairs and verifies your tracking, or dashboards that make the numbers legible — documented, so the setup outlives any single person.
Define. Instrument. Verify. Legible.
Define before you measure: we start from the five questions your business needs answered, then instrument exactly what answers them — not 400 default events nobody reads. Verify, don’t assume: every conversion event gets tested end to end, because unverified tracking is how businesses optimize toward fiction. Then make it legible: a dashboard is a product with one user — you — and it’s designed like one. This is engineering work wearing a marketing hat, which is precisely why an engineering studio should do it.
Honest numbers, up front.
Real questions clients ask.
Setup starts at $600 and custom dashboards at $1,000, scaling with data sources and complexity — itemized in a written proposal within one business day.
Possibly neither — attribution windows, consent gaps, and configuration errors all skew counts. Our audit finds the discrepancies, explains them, and establishes which number to trust for which decision.
Yes — end to end, with real test conversions on every event. It's the single highest-leverage fix we do: every ad-platform algorithm optimizes toward whatever your tracking tells it, right or wrong.
Your revenue, leads, and channel performance in one view — pulled from analytics, ad platforms, and your CRM — designed around the questions you actually ask weekly, with the vanity metrics left out.
We implement consent-aware tracking (banner integration, consent mode, regional rules like GDPR and PIPEDA) so measurement and compliance stop being in conflict.
Yes — monthly measurement retainers that maintain tracking health, evolve dashboards as the business changes, and deliver a written read on what the numbers mean.